They asked for a BizDev hire. We found someone who could launch a new market.

The challenge

An iGaming company was preparing to enter a new market. The initial brief was straightforward: “Find us a strong Business Developer.”

After discussing the business plan, it became clear that a conventional BizDev hire would not be enough.

The company needed someone who understood the market, had a local network and could help build an operation on the ground.

Our approach

We looked beyond the original job description and reframed the search around what the business actually needed.

We focused on market-entry experience, a local network, commercial ownership, industry knowledge, the ability to build a team and the capability to launch local operations.

The outcome

The client hired a senior market-entry leader rather than a conventional Business Developer.

The role evolved from closing deals to building a business in a new market.