Rebuilding a media buying team after an unsuccessful hiring round

The challenge

A crypto investment company needed to rebuild its media buying team after a previous round of hiring had failed to deliver the results it needed.

The brief called for more than Facebook buyers. The company needed specialists who understood crypto investment, paid acquisition, Tier-1 traffic and the economics of media buying.

Our approach

We redefined the candidate profile from the ground up.

We assessed each candidate’s crypto experience, Facebook and Google expertise, work across Tier-1 markets, actual ad budgets managed, track record of profitability, and experience testing and scaling campaigns.

We distinguished hands-on media buyers from candidates whose experience was mainly in affiliate marketing or broader performance marketing.

The outcome

The client gained a focused candidate pipeline built around proven media buying experience and performance, rather than job titles.